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THE C4 STORY

C4’s mission is to promote individuality through quality belts that give back. C4 stands for Choose your Color, Choose your Cause. It is our goal to provide a unique shopping experience to individual thinkers who want to look cool on the outside, AND feel good on the inside.
C4 partners with several awesome charities each year who help the world in vastly different ways. See all our causes here. With each online purchase customer vote on how $1.00 of their purchase is given back! We tally the votes on a quarterly basis and donations are made based on your vote. At the end of the year, all votes are tallied and donations are made based on the distribution of votes.
Be a part of the give-back! Let's make a difference together!

The idea for C4 was born in an apartment in Shanghai in 2011. The original founders of C4 Belts felt there was a severe lack of fun and different belt choices.
Their leather belts from the U.S. were no longer cutting it: they stretch out, the rain ruins them, and they remind people of Carl in Accounting. But the founders never had this problem with another accessory -their watches- despite the fact that watches had as boring of a history as belts (Pocket watches ring a bell?), the world of watches had long since been revolutionized with the introduction of new colors, new styles, and new materials. Why, then, hadn't a similar revolution taken the belt world by storm? They soon found the answer: the silicone material on watches can't take the high levels of tension around the belt buckle.
After a few prototypes proved successful, the founders shut themselves away to cultivate their vision for a new world of belts, a world in which belts liberate rather than constrict. For months they talked, sketched, argued, erased, and poured all of their energy into C4. And when they finally threw open the doors, they unleashed a revolution in the belt industry, a revolution that gives the individual unlimited freedom to dress as they want while giving back to the world around them.
C4 debuted in 2011 with 20 belt colors and 20 buckle colors. Skip to five years later– C4 now offers hundreds of designs and soon will offer the ability for you to put your own custom design on our Classic C4 Belts. C4 is now based in Atlanta, GA, USA and employs more than 10 awesome people!
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